How well you do in business will come down to your ability to influence your market.   Yes, it really is that simple.   In fact, remember the 3 ways to grow a business, from my last email?   We talked about the ‘what’…   But what about the ‘how’?   How do you bring in more customers through the front door?   How do you increase the average order...

Only 3 ways to grow a business. (1) Increase quantity of customers (through traffic + CRO),  (2) increasing size of transactions e.g. increasing AOV through upsell/downsells and pricing changes, (3) Frequency of transactions. If you can work on 2 and 3, then getting new customers becomes easier because you can spend more to acquire a customer. Despite all the noise and gazillion...

ROI of digital marketing compared to traditional investing (e.g. 500% ROI vs 8% in the index) Today, I’m going to compare traditional investing and growing your own business with digital marketing. If you’ve looked into investing into something like a market tracking index fund, you know that the average return typically is around the 8% mark.  And while 8% is still an incredible...

How many customers can you handle? Can your backend handle the scale? Fixing operational issues and standardizing everything (e-myth principle) Today’s topic might be a surprising one. It’s a rare occurrence when I speak to a business owner who doesn’t want to get more customers. However the question I always ask, is what would happen if you doubled your business in the next 3...

Today, I want to introduce you to 3 metrics that can help you acquire new customers in a predictable and stress-free way. The goal with these 3 metrics is to create a customer acquisition model that then informs every decision we make when marketing your business. The 3 metrics are: Conversion Rate (CR) Average Order Value (AOV) Lifetime Customer Value (LTV) The conversion rate...